Mobile Statistics and Usage

• More people in the United States (and globally) have a mobile phone than an internet-connected PC. In fact, 262 million Americans now use mobile.

• Texting is the fastest growing medium for communication. In June 2005, 7 billion texts were sent and/or received per month. In June 2008, 76 billion text messages were either sent or received in the United States per month (The New York Times, 9/21/08).

• Text Messages reach consumers. Research shows that 98% of all text messages are viewed, and 90% are read in the first two hours, correlating into faster and stronger campaign results. Additionally, marketers don't have to be concerned with spam filters (as with emails) because users have opted-in.

• Texting (SMS-Short Message Service) has the highest deliverability of any other marketing medium. 80% of cell phone users carry their phone with them at all times allowing for real-time communications and interactivity.
  

• Mobile marketing revenues are expected to reach $24 billion by 2013, jumping from just $1.8 billion in 2007. Source: ABI Research

• 49% of mobile users in the United States actively use SMS (short message service) regularly in any given month. Source: M-Metrics

• Globally there are two times as many users of SMS as there are active users of email. Source: Punchkick Interactive & Mobile Marketing